6.6%
India real GDP growth, 2025P
Fastest-growing major economy. World avg 3.3%, China 4.8%, US 1.7%.
Source · Indus Valley Report 2025
Fund I · India · Pre-seed & Seed
Operator-led. India-first. AI-native.
Pratyaya Capital is a $5M pre-seed and seed fund backing founders building AI-native consumer, commerce, and digital platforms in India. Our partners have built Bombay Shaving Company, Pilgrim, Naturis Cosmetics, and Nazara Technologies. We’ve sat where you sit.
Pratyaya · प्रत्यय · Firm conviction
The macro · By the numbers
Demographic dividend, payments-and-identity rails no other large economy has, and the global pricing collapse of intelligence — all inside the same five-year window. The four numbers below are why we’re deploying Fund I now, not later.
6.6%
India real GDP growth, 2025P
Fastest-growing major economy. World avg 3.3%, China 4.8%, US 1.7%.
Source · Indus Valley Report 2025
$4.5 Tn
India market cap, Jan 2025
4th globally — behind only US ($60.8T), the Mag 7 ($11.7T), China ($9.9T), Japan ($6.5T).
Source · Jefferies via IVR 2025
$2.1 Tn
India consumption market
5th largest globally · 60.3% of GDP. 10-yr CAGR 7.2% — highest among major economies.
Source · UBS via IVR 2025
$1,493
Per-capita consumption, 2023
Where China was in 2010. Indonesia: $2,656. China: $4,936.
Source · World Bank via IVR 2025
All numbers sourced from the Indus Valley Annual Report 2025 (Blume Ventures)
What we back
We invest where AI compounds unit economics — and where the founder is already ahead of the curve. If your company doesn’t fit one of these four, the honest answer is no, and we’d rather you spend the time on a fund that fits.
Software that takes actions on behalf of a user, end-to-end, with judgment — not wrappers a model upgrade can erase.
Brands and commerce surfaces where AI rewrites the unit economics from launch — not bolted onto a 2021 playbook.
The next interface isn't a screen — it's voice in Indic languages, ambient compute, hardware with a model inside.
Where AI compresses the cost of care for a billion people — diagnostics, workflow, and delivery, not a wellness app.
Fund I · 4 pillars · India-only
The operators
5 founding partners
01Pratik Ratnaparkhi
02Shantanu Deshpande
03Anurag Kedia
04Rahul Tandon
05Nitish Mittersain
Five operators · One advisor · Mumbai
Coming Q4 2026 · Volume I
An annual report on how India’s best operators are building with AI. Case studies, proprietary playbooks, and what we’re funding next. Free with email signup.
Volume I · 2026
Where operators meet ambition.
India · AI · 2026
Pratyaya
How we work
01
Deck plus a one-line problem statement. That’s the bar.
02
No silent treatment. Ever.
03
Lead, follow, or an honest pass with reasoning.
Beyond capital
Performance marketing teardowns
Shantanu · Bombay Shaving
D2C scale playbook
Anurag · Pilgrim
Manufacturing and private-label unlock
Rahul · Naturis
Platform building and public-markets prep
Nitish · Nazara