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PRATYAYA
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Fund I · India · Pre-seed & Seed

Capital is a commodity. Conviction isn’t.

Operator-led. India-first. AI-native.

Pratyaya Capital is a $5M pre-seed and seed fund backing founders building AI-native consumer, commerce, and digital platforms in India. Our partners have built Bombay Shaving Company, Pilgrim, Naturis Cosmetics, and Nazara Technologies. We’ve sat where you sit.

Rows of lit diya oil lamps, treated in saffron duotone — a visual cue for pratyaya, firm conviction.

Pratyaya · प्रत्यय · Firm conviction

Photo: Sonika Agarwal on Unsplash

The macro · By the numbers

India is the only large economy
with all three forces stacking.

Demographic dividend, payments-and-identity rails no other large economy has, and the global pricing collapse of intelligence — all inside the same five-year window. The four numbers below are why we’re deploying Fund I now, not later.

6.6%

India real GDP growth, 2025P

Fastest-growing major economy. World avg 3.3%, China 4.8%, US 1.7%.

Source · Indus Valley Report 2025

$4.5 Tn

India market cap, Jan 2025

4th globally — behind only US ($60.8T), the Mag 7 ($11.7T), China ($9.9T), Japan ($6.5T).

Source · Jefferies via IVR 2025

$2.1 Tn

India consumption market

5th largest globally · 60.3% of GDP. 10-yr CAGR 7.2% — highest among major economies.

Source · UBS via IVR 2025

$1,493

Per-capita consumption, 2023

Where China was in 2010. Indonesia: $2,656. China: $4,936.

Source · World Bank via IVR 2025

Read the macro thesis →

All numbers sourced from the Indus Valley Annual Report 2025 (Blume Ventures)

The operators

5 founding partners

  • Pratik Ratnaparkhi — Founder, NextSchool · ex-Gov't of South Africa01

    Pratik Ratnaparkhi

  • Shantanu Deshpande — Founder & CEO, Bombay Shaving Company02

    Shantanu Deshpande

  • Anurag Kedia — Co-founder & CEO, Pilgrim03

    Anurag Kedia

  • Rahul Tandon — CEO, Naturis Cosmetics04

    Rahul Tandon

  • Nitish Mittersain — Founder & CEO, Nazara Technologies05

    Nitish Mittersain

Meet the team →

Five operators · One advisor · Mumbai

Coming Q4 2026 · Volume I

The Operator’s Index

An annual report on how India’s best operators are building with AI. Case studies, proprietary playbooks, and what we’re funding next. Free with email signup.

Volume I · 2026

PRATYAYA

The Operator’s
Index

Where operators meet ambition.

India · AI · 2026

Pratyaya

How we work

  1. 01

    Submit your pitch.

    Deck plus a one-line problem statement. That’s the bar.

  2. 02

    We respond in 2 business days.

    No silent treatment. Ever.

  3. 03

    Decision in 21 days.

    Lead, follow, or an honest pass with reasoning.

Beyond capital

  • Performance marketing teardowns

    Shantanu · Bombay Shaving

  • D2C scale playbook

    Anurag · Pilgrim

  • Manufacturing and private-label unlock

    Rahul · Naturis

  • Platform building and public-markets prep

    Nitish · Nazara